Yu!
Get early access

Lugano · Switzerland

Activate what makes
you feel good.

Attiva ciò che
ti fa bene.

A privacy-first wellbeing companion, born in Lugano. Twelve dimensions, conversational check-ins, and one concrete local step — rooted in your neighbourhood.

The app is just the way in. Yu! is designed as a wellbeing system you own and control.

How it works

From a quiet check-in to one
concrete step — in the next 15 minutes.

  1. 01

    Check in, in your words

    A short, conversational check-in — no forms, no scores, no streaks. A few simple questions across twelve dimensions, inspired by wellbeing research. They’re designed to build a picture of you that you own and control.

  2. 02

    Reflect, together

    Our next build is the engine: it will read the pattern underneath, which dimension is asking for attention, and why, in plain words. The decisions stay yours.

  3. 03

    Activate one local action

    One concrete, doable micro-action you can take nearby — a walk, a call, a place to go. Sustainable, not a prescription.

  4. 04

    Connect, nearby

    When the moment calls for people, Yu! is designed to show local activities near you, matched to the dimension you’re working on: when, where, what to know. This part will come with our first pilot, together with local associations and places.

Yu! doesn’t diagnose or treat — it points you to one small, doable step. No diagnosis, no labels. And if you need real help, Yu! is designed to point you to it.

From a moment to an action

Pick a dimension, pick a moment.
Get one thing to actually do.

Pick a focus and a moment, and Yu! offers you one concrete local action. In the app, a short check-in will propose the focus; here, you pick it. Yu! only proposes — it doesn’t diagnose you, doesn’t score you, doesn’t prescribe anything. Whether you take the step is up to you.

The easy part is a list of actions. The hard part is reading where you are and choosing the one that fits. That’s the engine, our next build. This demo uses sample content.

I have
Pick a dimension and a time window, then get one concrete action to try right where you are.

Sample actions, for illustration only.

The twelve dimensions

How am I — across
everything that matters.

Wellbeing isn't one number. Yu! holds twelve dimensions of a life and reflects the balance between them — a reflection, not a grade. Hover or tap any dimension to bring it into focus.

Real life — your own balance, naturally uneven across dimensions.

Why Yu!

Inspired by social prescription:
local, personal, built around you.

Connection helps. So do small steps you can actually do — that’s what the research keeps showing. Yu! is designed to put it to work, around five principles.

Small steps. Real places. A life that feels like yours.

Built on evidence

Grounded in science.
The science is real — we’ll show you the studies.

Yu! is built to turn decades of wellbeing research into small, doable steps, where you live. We cite the field, not ourselves.

Yu! is a wellbeing companion. We don’t diagnose and we don’t treat: we signpost. The studies below are about the field of social prescription — they show that connection and activity do people good, but they’re not proof that Yu! works. That proof will come later, from our own results, measured openly.

  1. 01

    Movement

    Regular activity is one of the most studied protectors of body and mind.

    Pedersen & Saltin 2015 · WHO
  2. 02

    Nature

    Time outdoors is linked to lower stress and better mood.

    Ulrich 1984 (Science) · Nguyen 2023 (Lancet Planet. Health)
  3. 03

    Art & culture

    Engaging with the arts is linked to better wellbeing — and, over years, to living longer.

    Fancourt & Steptoe 2019 (BMJ) · Jensen 2024
  4. 04

    Service

    Helping others is good for the helper’s health, too.

    Post 2005 · Sneed & Cohen 2013
  5. 05

    Belonging

    Strong social relationships go with a 50% greater likelihood of survival.

    Holt-Lunstad 2010 (PLoS Med)
  6. 06

    The science of flourishing

    Wellbeing isn’t just the absence of illness — it can be built, and measured. It’s the foundation of our twelve dimensions.

    Seligman — PERMA · Peterson & Seligman — VIA

Promising, not magic: good reviews note the evidence is still growing. That’s why we’ll measure Yu! with recognised tools like the WHO-5 — and share what we learn. Social prescription is moving from research to practice, including here in Switzerland.

All references →

For partners

Not an app, not a marketplace:
an ecosystem that enables local development and community wellbeing.

Yu! is designed to notice where someone’s wellbeing is asking for attention, across the twelve dimensions, and to point to a relevant local activity. Inspired by social prescription: partners will list what they offer, and Yu! will suggest the right small step. Activation, not attention. No leaderboards, no one ranked against anyone else.

01

Local activities

Associations, studios, clubs and small organisers could become reachable micro-actions, found at the moment someone is ready to act.

02

Institutions

Designed as a practical channel for social prescription: connecting people to community activities. Grounded in evidence, not slogans.

03

Employers

Wellbeing support for your staff, without individual scores or surveillance. Ever.

Lugano — we start here because it’s where we can really see what works, not for show. What holds up here, we’ll take to the next place. Any value from data will come from many people together, never from one person’s data.

Run a local activity, an institution or a team? Tell us who you are — we'll reach out.

Privacy

Privacy by design.
Here’s where we stand.

You decide what you share. No adtech, no dark patterns, no social scoring — none of it. Yu! is privacy-first, and we’re building it so that respecting you is part of how it works, not something bolted on later.

Read our privacy notice

Rooted in Lugano

Born in Lugano.
Built for change you can see.

Yu! began with a simple belief: wellbeing isn’t an abstract idea — it’s something within reach, here, where you are. The tree grows from the Y in Yu! — a path that starts with you and keeps branching outward. Many shades, one organism.

The Yu! tree — it grows from the Y of Yu!

From the Y in Yu! — it starts with you, and keeps branching.

LUGANO

46.0038° N · 8.9512° E · EST. 2026

Early access

Activate what makes you feel good.

Want early access to Yu!? One invite when it’s ready.